Thursday, September 30, 2010

Tom's Glass


This logo was to be used on the usual collateral such as business cards, stationary and the like. It also would be used on the side of a glass van or truck. That being the case I wanted a tight logo that would be easy to read and eye catching as well as have a simple outline for the vinyl aplication or wrap. It had to be simple yet unique. My inspiration for this came from the back glass of a Ford. I wanted to use the frit pattern, which is the printed pattern that is on the lamination between two panes of glass, and the heating elements as a backdrop for the letterforms. I created this round backglass with the frit pattern on it and it worked well to give the logo some bulk and offset the letterform of "Toms Glass."

Wednesday, September 29, 2010

Ryan Interiors



This is a logo I created many years ago. After meeting with the client and discussing their ideas for the logo two factors emerged. The client wanted some sort of symbol put wanted to stay away from the usual images that might be associated with a painting and remodeling company. Paintbrushes, paint cans, tools and images along those lines were out. I was glad to hear this as I didn't want to create a brand that was typical and didn't stand out. They also wanted it to reflect that the majority of the company's work was interior painting.

After some mind mapping and a few conceptual sketches I came up with the idea of combining the letters "R" and "I" for a brand icon. The client liked the idea and the rest fell into place. I dropped the "T" and angled the logo to give it some action. For the font I chose a basic rounded letterform. As I was only creating the logo, and no other collateral, the font needed to be common and available to the client so they could us it on thier own for other applications.